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I'll do even better — here's the original 2022 paper:

https://academic.oup.com/braincomms/article/4/3/fcac089/6563...

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I thought you were exaggerating so I went back and counted: I stopped at 50 and I wasn't even CLOSE to reaching the end of the page!!!
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uBlock Origin reduces it to an almost reasonable number of three embeds plus the "trending" section. But the cookies consent modal is also disgusting
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I don't really get anything apart from a couple of links to science alert stuff. uBlock lite and the "I still don't care about cookies" extension.

I tried turning those off to have a look and my what a lot of ads. It sort of puzzles me that people put up with them.

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An analogy: they're sort of like chronic tinnitus. After a few years you don't even notice them.
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In addition to uBlock Origin I'm also using AdGuard as my home WiFi DNS server and I'm seeing zero ads and no cookie notices in the linked article. For cookies I'm using uBlock Origin's Filter lists which are available in the extension settings.
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Funny, I see not a single ad, trending section, nor a cookie consent.

Are you on Chrome?

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Firefox mobile. I just checked, and for some reason, uBlock Origin was deactivated. No longer!
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