If your tinnitus is at say 13khz, and someone turns on a sound at that frequency, you don't react to it because your mind is effectively masking it.
I once played my tinnitus tone from this site https://www.szynalski.com/tone-generator/ for my partner, when i turned it off i had the odd sensation that i couldn't tell if the sound actually stopped or not.
I used to get some temporary relief from dialing in the tone on that site and listening it to a few minutes.