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Similar to the way people use "woke".
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Quite similar. I guess serving largely the same purpose that "alt-right" used to.

However it's important to note that "woke" at least has legitimate (if politically contentious) meaning outside of its broad misuse as a sort of slur. The other two terms don't have that AFAIK.

The case of "maga" specifically strikes me as a spiteful attempt to misappropriate the descriptor (vaguely similar to winnie the pooh) whereas the rise of the other two seems organic.

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Yup, exactly.
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Or it's just going to be a generic term for play stupid games, win stupid prizes. Surely in a thread like this we can acknowledge the futility of things like Xerox trying to maintain their strict definition of the word xerox.
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