>I’m sure it’s possible to make small amounts of money with Reddit bots, just like it’s possible to make small amounts of money with email spam, and posting AI slop to Facebook and X, and SMS scams.

I'm getting clients who are each spending a minimum of 500k USD pa on services.

There's a very wide variety of eyeballs you can reach on reddit. It's everything from people inserting impressively large items in their body to people trading eye-wateringly expensive jewelry from cult brands like Chrome Hearts and nerds discussing enterprise telco equipment and EDR platforms.

But sure, I don't think it scales.

>The idea that major brands do this habitually, is what I’m objecting to.

I doubt major brands do this habitually. There are countless smaller players who do.