It's truly amazing how modern people just blithely sacrifice their privacy and integrity for no good reason. Just to let big tech corporations more efficiently siphon money out of the market. And then they fight you passionately when you call out those companies for being unnecessarily invasive and intrusive.
The four horsemen of the infocalypse are such profoundly reliable boogeymen, we really need a huge psychological study across all modern cultures to see why they're so effective at dismantling rational thought in the general public, and how we can innoculate society against it without damaging other important social behaviors.