Hasnt this 'casual' games market always existed? Once upon a time Zynga/Candycrush was a behemoth on the back of facebook embedded games.
replyBack then, the market was much, much smaller than it is today if I'm doing the math correctly. Zynga reached an early peak in the early 2010s, but multiple companies, including Zynga (at least pre-acquisition) reach bigger revenue numbers today.
replyIt's so large now that most of that famous "Apple Services Revenue" is just their 30% cut of mobile game payments.
replyI thought they included Google's payout in that category?
replyIn even simpler terms it's the current "shut the kids up" tax that parents pay.
replyIt's not to shut the kids up, it's to shut them in so that all the Karens that rat your ass out the minute your kid is spotted outside on their own won't be able to kick off an investigation based on a phone call that it's illegal for you to even see the complainant of in the report.
replySociety basically expects you to hide your kids if you can't watch them every second, the externality society imposes on parents is the costs of boarding them up inside.