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Hardware is hard, and Apple's scale lets them make things that are nice while still maintaining their margins.

A decade ago, but still relevant: https://beneinstein.com/no-you-cant-manufacture-that-like-ap...

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More importantly, they need to find an alternative to Windows. A $10,000 computer wouldn't fix that dogshit.
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There's really nothing in between. If ChromeOS would have been an alternative, maybe more Chromebooks would have been sold.

It comes down to Microsoft not doubling down on "let's make Windows as annoying as possible" (with ads, with telemetry that can't be turned off).

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Depends what you want to do. ChromeOS is pretty great at certain things.
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