For example the Creator 3-in-1 Castle (which I got for my son for Christmas) is pretty similar to castle sets I had as a child but basically way better and with brick built horses rather than large mould ones
For a small and cheap present that hamster (31376) is just too cute to pass up too.
It feels like those sets are where the Lego designers get to do their thing and do it right, without the weight of licenced IP (of which there is so much) and the trite offerings of the City range.