This is a great point, and I agree with you. If a weight loss supplement brand were to use an AI influencer to market their product, it does raise questions about whether their supplement does in fact work on real people.

Nevertheless, things are trending more in this direction, and AI influencers will soon become the norm. Brands should be required to disclose when their marketing is AI.

It's worth mentioning that AI videos on Prism (and on any platform) do not have to be purely prompt to creative. For example, a brand designer can take an existing creative for a billboard for example and then use AI to generate images of this creative at a train station, in the Louvre, at a bus stop etc (without actually going there and shooting images).