> Maybe not to you, but to many people Apple signals luxury. It signals trust.

In some countries Apple is (or was) a status symbol of luxury, but I haven't observed that much in the United States. Macs and iPhones are both mainstream and affordable. AirPods can be bought for $100 on sale. These are commodity items now, not symbols of luxury.

Now, most people go to Apple because they see it as a premium option, not a status symbol or luxury. If you get AirPods or an iPhone you know what you're getting. If you buy those $50 wireless earbuds on Amazon your expectations are lower.

Apple's support is top in the industry. And it's not even that great, it's but everyone else's support is just that bad.

Easily worth the extra money alone.

For me, the one feature that sells having an iphone and a Mac laptop to me is copy and paste between the two devices. I spend way more time on my phone than I should, but being able to go from my phone to my laptop and back is what has me in Apple's ecosystem (for now). MacOS and iOS feel like they are buggier than they used to be, (don't get me started on 26) but framing it purely as a luxury and brand identity thing, without looking at usability details like battery life is an oversimplification.

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