I don’t think you fully understood their argument.
replyThe problem is not that other manufacturers offer choices – the problem is that for a typical consumer it’s IMPOSSIBLE to really understand which computer in the lineup is appropriate for their needs. It seems most of them are focused on B2B sales.
Of course, if you are a gamer or a nerd like myself, you don’t mind spending a week finding the perfect computer. But that’s an exception.
Indeed, it’s a simple matter to figure out what you want if you’re buying a Mac. Laptop vs desktop. For desktop: integrated screen or not, for laptop, screen size, weight, then pick your processor, memory and storage and it’s done. There aren’t confusingly named and positioned overlapping models that it’s unclear what you’re gaining or losing for each one.
replyAfter growing up in the USSR but living in the US, the young Americans are correct. The number of choices are an illusion, most paths lead you down the same shit. People don't have the time or energy to dig deep into every option for every purchase.
replyThe issue isn't choices but meaningless choices. Most PC manufactures have tons of SKUs that are functionally identical but offered in different sales channels.
replyA dozen SKUs to describe the same hardware isn't real choice. It's the illusion of choice so a sales rep can offer a "deal" the buyer can't meaningfully compare to other SKUs. They're all machines out of an ODM's catalog with the "manufacture" logo pasted on.