In the broader B2B sense, Apple lost pole-position to Nvidia. They're not the ecosystem kingmaker they once were, and their ARM architecture is failing to subsume demand for their competitors. The "Private Compute" Mac-based servers are going terribly according to reports, and their contribution to the chip shortage has even driven them to collaborate with Intel Foundry Services: https://www.macrumors.com/2025/11/28/intel-rumored-to-supply...
x86 OEMs are a race to the bottom because that's how the PC market has been for eons as PCs are a tool, not a status symbol, but how has x86 not 'gotten better'? It's significantly more battery friendly than it has ever been by a long margin, matching the M-series.