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The analogy has a lot of problems.

Imagine you got a loan to buy a bunch of laundry machines to run a laundromat. But your laundromat earns $8,000 a month, and the loan payment is $10,000.

You can decide to sink $2,000 of your personal money into the laundromat every month, or you can give up.

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The business owes the money or the fund. In any case the individuals do not unless they backed it with personal collateral.
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hmm, yeah ok so the collateral is the business they are buying, I forgot that one.
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