There are 3 reasons for avoiding meat. One is the ethical reason, because during the last century meat production has transitioned everywhere to using methods that can hardly be considered anything else but continuous torture. There are also certain health risks associated with meat and there is also the reason that the real cost of meat may be greater than it appears to be, due to negative environmental consequences (i.e. pollution).

If some kind of protein extract or some kind of fake meat is more expensive than real meat (per protein content), you can be rather certain that the negative environmental consequences are worse than for real meat, because the higher cost is likely to be determined by the consumption of more energy and of various kinds of chemicals during the production of the meat substitute.

This is missing the key point that like 95% of people in the world are not vegans, don't find any moral issues with eating meat, and thus produce zero social pressure. Fungi burgers MUST come with an actual benefit for the majority of people. It needs to be seen as some combination of "Tastey", "healthy", "cost effective". If fungi burgers were $2/lbs and tasted pretty close to a beef burger, then people would flock to them. The problem with Impossible burgers were worse, more expensive, questionably "more healthy" and entirely relied upon the moral/social issues which only mattered in a few small slices of society.

It will never go away but if it becomes more niche then it's likely that what is produced will be done so more humanely (branding and perception of quality)