Weird... when I see something done by US-Based capitalist and attributed to communists half a world away, it makes me think of the Powell Memo.

This is in the US. It’s a free country. Things are legal by default (that’s a good thing) until the system notices them and makes a law.

Having seen how things work where freedom is not the default, I much prefer freedom.

Because it's not illegal. Most data privacy laws just require that user can see data collected about them and prevent sale of said data in optout fashion.

There are rarely laws around preventing collection of said data or using said data for some new service.

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It’s likely some customer segmentation label generated through PCA or some other clustering approach.

The qualifying criteria is probably just having picked an offer for renewable-sourced energy in the past, indicating that it has some importance to you. So you will be given more green energy offers in future.

Every company segments its customer base this way for marketing. Sometimes it’s even useful.

They probably don't care. It's probably a mostly BS number. But they probably have to have it and have it at least look like they're trying to be serious about generating it in order to qualify for preferential treatment on some sort of permitting or write off some class of investment in a slightly better way at tax time or something.

I'm not sure if this is better or worse than them doing it because they believe in it.