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Why doesn't that make sense?
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Because there's no real discussion in such broad communities. Only jokes, generic replies, and silly fights. They're equivalent to comment sections on news sites.
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And it doesn't make sense to you that someone might make money from a platform without discussion?
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They introduced user-created communities a few months ago. They had problems with squatting and splintering, which might have played a role in their annoucement.
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