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This is peak gamer marketing, paying for fake heatspreaders so the slots look full while airflow gets worse and the whole thing costs more for no upside to perfomance. If you want extra heat just skip cleaning the case for a month.
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And stuffing your PC case with various disco lights doesn't affect its performance either. But an evidently large portion of gamers are, well, special people.
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I like it. I don't actually do it myself, the only lights in my case are the ones on my 4090 FE (just white ones, the FE are very understated designs). But I don't really mind it either. I like cyberpunk aesthetics.

I do often dress myself up with RGB lights however :)

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It does, however, open up your computer to fun security bugs that were totally unnecessary, but you know, you gotta make your computer look like modern art.

https://www.pcgamesn.com/asus-gigabyte-security-flaws-secure...

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Aesthetics are more important for some people than The 0.01% percent chance of an obscure, 8 year old security annomaly. I think those computers look horrible, but they are harmless.
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Lmao, I got RGB coz it was the cheaper one
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Lol same, it's blinking away in a case with no window, so at least I don't have to see it!
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