All the successful Marvel movies are completely based on the characters.
Look at Captain America: The First Avenger. It's a pulpy world war 2 film, really. If you took Captain America out it would still be a fun film. Captain America: The Winter Soldier is a spy thriller
Ant Man is a heist movie, like Oceans 11. Guardians is a sci fi comedy.
After a while they started to all just become "Marvel Movies" and that's the point they stopped being nearly as fun imo
And people would rather hate than just ride the wave.
Batman and the different actors and directors over the different versions of the franchise is another example.
It could be that in 20 years the Oscars are like the Jazz awards (the Grammys? - I listen to Jazz but I can't name a single Jazz Grammy winner)
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