And worse, it's not even consistent, they show different amounts of trailers based on the movie/showing! If you show up 20 minutes late, you might miss the start for some movies and yet still have another 15 minutes of trailers for others.

Well at least it's not Amazon prime where they now interrupt the movie for the same ad/trailer 3 for weeks unless you pay extra again.

Fwiw I always enjoyed the trailers at the movies, no the other ads I could very much do away with (and I used to purposefully come late to shows to miss the ads).

Calling them trailers is a bit of a stretch; and only 3 minutes of ads? We go to different screenings!

Now that reserved seats are the norm, I leave my house at the specified starting time and never have missed even a minute of the feature film.

I hate this. Like the ticket is not expensive already, they also feel like feeding you ads.

And then wonder why people don't go to the cinema and wonder if they can increase the amount of ads to compensate...