Large companies have helped build the web but they've done at least as much, if not more, to help kill it.
The early web had a lot going on and allowed for a lot of creative experimentation which really caught the eye and the imagination.
Gemini seems designed to only allow long-form text content. You can't even have a table let alone inline images which makes it very limited for even dry scientific research papers, which I think would otherwise be an excellent use-case for Gemini. But it seems that this sort of thing is a deliberate design/philosophical decision by the authors which is a shame. They could have supported full markdown, but they chose not to (ostensibly to ease client implementation but there are a squillion markdown libraries so that assertion doesn't hold water for me)
It's their protocol so they can do what they want with it, but it's why I think Gemini as a protocol is a dead-end unless all you want to do is write essays (with no images or tables or inline links or table-of-contents or MathML or SVG diagrams or anything else you can think of in markdown). Its a shame as I think the client-cert stuff for Auth is interesting.