That’s… ahistorical, at least so far as I remember. It wasn’t marketed as either of those; it was marketed as small/simple/consistent with an opt-in high-severity mode, and then its performance bore out as a result of the first set of target features/design goals. It was mainly pushed as easy to adopt, easy to use, easy to statically link, etc.
That is true of basically every single malloc replacement out there, that is not a uniquely defining feature.