For most of these fonts, I feel fairly certain if someone gave me a sample I could identify the brand.
replyRemove the name from the font and I'm fairly certain that I'd get none of them, well maybe HP.
replyE.g. the Klarna Headline is pretty distinct, but I've never seen it before. The four other Klarna fonts are super generic. Also why do they need five different fonts?
Mostly I think these custom fonts are a waste of money. If you ship software that needs to include fonts, and you don't want to pay a license, it makes sense. If you do it because of "corporate identity" it seems pointless.
Different people work differently I suppose. It's true that some of the fonts seem designed to be forgettable, such as Source, Product, Optimistic. But others are, like Netflix, Verizon, Korean Air, HP, and Colgate look heavily branded to me.
reply>like Colgate
replyIt's still an 80 billion dollar company in market cap, so there is that.
Also I'm guessing it's so they have another means of attack on knock off products that directly copy them.
I have respect for the design teams that at least just drop the bullshit and say "Yeah Inter is our font, whatever, who cares"
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