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> I’m not sure why SpaceX is doing this

One word: marketing.

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A few more words: they’re struggling to find a niche where their ungodly expensive product makes more sense than the readily available alternatives. In this case, fair play it’s objectively better.
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>A few more words: they’re struggling to find a niche where their ungodly expensive product makes more sense than the readily available alternatives

pretty obvious you never worked for an ISP and forgot about all the `middle of nowhere` customers who have no high speed internet.

even for me, in houston texas, we cant get fiber to the home and were stuck with AT&T DSL which was like $60 per month and ungodly slow. Also my GF and I both work from home and she does massive file uploads.

had xfinity not been available starlink would be an easy choice. ive tried 5g hotspots and they are not super reliable.

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In all fairness, it was a qualified statement: "readily available alternatives". That immediately disqualifies customers stuck in the boonies, or a few hundred feet away from service coverage.
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Just noting that the phrasing "readily available alternatives" by itself is slightly ambiguous: it could be read as subsetting ("the alternatives that are readily available") or just attributive ("the alternatives, which are readily available").
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He has readily available alternatives, but they suck.

There are other, far worse forms of satellite Internet, so everybody has a readily available alternative. That makes it not a qualifying statement at all.

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To be fair: this is an america regulatory capture problem.
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Regulatory capture is only a secondary reason why many parts of the USA still lack cheap, reliable broadband Internet access. It turns out that running fiber everywhere is expensive, and in some areas the potential customer base doesn't justify the cost.
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It doesn't justify the cost when they can just rip you off, charging the same amount for a fraction of the bandwidth.. unless and until there's competition.

Funny how quickly my internet options went from expensive cable internet, to 1 gig symmetric fiber for $90, to 10 gig symmetric fiber for $50. And now, magically, Xfinity has 1Gbps+ service for $50 as well.

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I most certainly don’t have 1 Gps+ service for $50 though in practice my circa 50-100 Mps service for about twice that works fine does for me from Xfinity. I care a lot more about reliability.
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> It doesn't justify the cost when they can just rip you off, charging the same amount for a fraction of the bandwidth...

You can start a company right now and lay fiber in these places and start your own telecom.

You probably don't have the money for that but, if you put together a solid business plan, a bank would give you a loan.

You may not have the experience or expertise to do that, but there are plenty of people who do.

Why hasn't that happened yet? It turns out that laying down miles of fiber for a handful of customers isn't profitable.

Google dod it in a few places that were low hanging fruit. Places that had telephone poles where they could get relatively easy access to them.

There are certainly places where access to those poles is more difficult than it should be but most places are hampered by either being too remote to justify the cost of burying lines to a few customers (rural areas) or the digging is too expensive to many customers (suburban areas) because they'd be digging up streets.

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Yeah, a primary reason would include "spineless legislators who allowed carriers to say "We'd need tens of billions of subsidies to even consider doing this", and then when given that money to do so, just... largely didn't. And kept cruising without consequence (and with the money).
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It's not that expensive. The Starlink Mini is around $200, and service is $50/mo for 100gb.

I've been somewhat skeptical of the addressable market (doesn't fiber + cell tower network offer good enough coverage?) but I know so many people who have put it on their RV, their boat, or are using it rurally that I've started changing my mind. And the service really is better than cell phone networks, which are far too patchy to provide reliable service at decent speed.

And you can put it on standby mode for $5/mo, so you're not even really locked into $50/mo if you're occasionally doing travel where you want to stay connected.

And in places like Africa, they've had to tightly rate limit new customers because demand is so high.

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Yeah, as an RVer, I can tell you that you would probably be surprised by how much of the country does not have readily available cell service. And even if it does, they might not have it on your network.

I was paying more to have SIM cards for all of the big three, and getting much less out of it

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Australia we just turned 3G off now there are large black spots everywhere for hours.

Some trades now use them in there cars, they can use it for mobile service/internet nearly anywhere

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RV is a great use case but a tiny market. For fixed broadband the others are cheaper most everywhere in the U.S. that people actually live.
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> their ungodly expensive product

Do you have any idea how much other satellite operators charge per megabyte or Mbit/s?

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Their competitors isn’t other satellite in most cases. It’s fiber, 5G and so on.
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It's cheaper then fibre here in Australia. Especially rural.
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Starlink's main goal isn't consumer internet, it's being the backbone for Golden Dome https://en.wikipedia.org/wiki/Golden_Dome_(missile_defense_s...

Of course that's terrifying...

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Starlink isn't expensive by those standards either.
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In the (relatively) rural area that I live in, the only ISP options available were something like $75/mo for 10mbsp speeds. Starlink was an incredible blessing when it became available. Legitimately feels like magic in comparison to the existing options we had.
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They have several niches where the alternatives are more expensive and worse. Half the RVers in any park have it now. RVing teaches you how much of the country is not covered by cell signal. Boats.

Another one I know first hand: food trucks. I do several events a year where cell signals get overwhelmed and cease to function, but I still have to process my credit cards. I’d say a solid 25% of food trucks are running these now.

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$39/month for 100Mbps in the middle of nowhere is spectacularly cheap.
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Starlink costs around the same as business mobile Internet.

Or see T-Mobile away

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Most of the airlines I have been on charge per megabyte. Having internet for the whole trip is a huge value add for the airline.
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Really ironic given that they pulled the rug on general aviation usage.
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United gives you free access only if you are a mileageplus member I think?

Regardless, having free high speed internet on a flight will motivate me as a consumer every time.

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Joining United MileagePlus is completely free, you just sign up.

About the same work as filling out a hotel wifi login.

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Completely free as in you don't have to give them money.

But you need to give personal information which also has value.

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More personal information than you provide them to purchase the ticket to use the free starlink?
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Probably, because you are now associating your internet browsing with your personal information. (I don't know if they have the sophistication to actually do this, but it is very possible.)
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The people concerned with that hypothetical can use a VPN.

At most they could see domains, ip addresses, timestamps, and http-only sites (are there any left?)

But the person sitting next to you can see everything.

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Regardless one of the conditions surely is giving them permissions to sell this to starlink as and everyone else. So whether the information is the same is probably irrelevant, how they are using it is.
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And show ads for it on the inflight entertainment
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The built in entertainment systems are so full of ads, that I much prefer the planes with no seat back screens. I've always already got my own devices which I use to entertain myself, whether the airline is providing advertainment or not.
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Nobody wants their brand associated with price gouging and half-broken in-flight credit card payment portals, and Starlink is better enough than any alternative that they can play hardball with airlines.
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Delta is still stubbornly refusing to adopt Starlink.

I've got status with them and have started booking with other airlines b/c it doesn't matter how nice the seats are if you can't get any work done. Most airline revenue comes from business flights, I don't think they realize how important this is to their customer base.

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Starlink failed it's Delta Demo.

The article is online.

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Delta uses Viasat and has been rolling out free wi-fi on more and more of their planes. Is it not usable?
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It’s pretty good, but the latency is inherently high since Viasat is in GEO.
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It could just be the ESPN/gym membership/AAA business model. $ from every single passenger is more revenue than $$ from just those who click buy.
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> Nobody wants their brand associated with price gouging and half-broken in-flight credit card payment portals

The airlines have no problem with this. T-mobile has no problem with it either.

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Nobody had a problem with flip phones that play snake or Blackberry physical keyboards until the iPhone was demonstrated, and then nobody could conceive of ever going back (except in niche cases, e.g. journalists loved those keyboards)
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T-Mobile also offers free Wifi on airplanes.
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On the flip side, the "private" aviation customer is 100% forced into the pricey plans privately with (physical) speed enforcement on the terminals.

There's even two tiers of aviation speed limting: 300MPH ($250/mo) and 450MPH ($1000/mo). They know who they're targeting at both speed points (the guy flying for fun in a prop VS the guy in a Gulfstream that wants to Get There Now).

https://starlink.com/support/article/9839230e-dc08-21e6-a94d...

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What sucks is that normal "for fun" prop pilots used to be able to use the basic $50 roaming plan, and then Starlink pulled the rug out from under them by taking it away, instead offering the new plan 5X the cost with 1/5 the bandwidth limit. Total scumbags. Even your hated local cable company doesn't have the balls to 5X your monthly bill suddenly out of the blue.
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> One nice thing about Starlink is that they force the airlines to offer it for free

There are many ways to circumvent that, even while claiming to offer it for free.

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give the customers the complete experience and they will subscribe.

IF carriers were allowed to charge, they would piecemeal or handicap the service, and passengers would leave with a bad impression.

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