It seems kind of dubious to me that "everyday" people don't understand that land in cities is worth more than land in suburbs. It seems very transparent that you get a smaller lot size for the same price.
If you are into land value tax discourse maybe, but from my experience at least there is a big lack of awareness of the impact of economic activities on land values as they are not reflected by anything that people get in contact with. That's especially true because neither rents nor property taxes (the one thing people might have exposure to) fully capture it.