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Their 40 year old boss the will be younger than many of the 20 something, 30 something, 40 something entrepreneurs who already, now, at this moment (me included) would find the idea of moving to Active Directory and stocking the company with Wintel laptops equally farcical.

> A startup may be all-Mac. Eventually if it's successful though, it'll be too big to use 'consumer' tools only... likewise they have no realistic counterpart for Active Directory, nor business email or collaboration (at least Google has that though).

Between the two, they have those needs pretty much completely covered (also, Apple does have good support for MDM now). To me this reads more as a complaint that neither of them is trying to execute the same bundling/business model as Microsoft, or selling the same kind of security model as what makes sense for an old school IT shop that literally could never leave Microsoft products if it even wanted to.

Every single mobile device in "Enterprise" is using MDM provided and supported by those two companies for business users at multiple layers of the stack required to provide that functionality, they just don't make a business out of selling it directly as a Serious Enterprise Product to IT departments (the least important one, ie where a guy in a collared shirt with a web UI takes a middle manager out for a steak dinner).

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Their 40 yo boss will have never used anything other than a web browser (or a game) in their entire lives at that point. He will never have heard of AD. Windows is legacy at this point. Only the most old and obtuse businesses still use it and then only for Excel and maybe PowerPoint. Most of the staff today only uses a web browser. In 20 years, nobody will even know that AD existed except in some museum in SJ.
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In the medium sized public sector organisation I do some work in (not tech), most of the business type systems we use are reached via Chrome and are subscription based. I can log into them all using Linux with Chrome installed from home and there is no difference compared to using an organisation PC in their premises. Yes, I am logging in via Microsoft 365 but very few of the applications apart from email and calendar/Teams are used. The business type systems could well be running on Azure but I suspect not, at least for some of them.

Contrast that with a decade ago. All systems accessed via networked PCs using Windows native clients. I had to use RDP to a desktop to access anything from outside the network.

One day someone is going to realise that the organisation does not have to spend £££ replacing every PC just to keep running a Web browser.

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