That's a problem right there.
Imagine a plumber talking about how much better his toilet is than everyone else's - bc everyone believes only a plumber can install it (which was truth for most of Linux history and general PC users).
Nobody took it seriously bc they took it as mostly an odd humblebrag for niche Windows haters.
"My favorite toilet is the Ultramax by TOTO." , "Its model number is "xxx-xx-etc" - that man definitely believes in Ultramax!