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> Whoever, having devised or intending to devise any scheme or artifice to defraud, or for obtaining money or property by means of false or fraudulent pretenses, representations, or promises, transmits or causes to be transmitted by means of wire, radio, or television communication in interstate or foreign commerce, any writings, signs, signals, pictures, or sounds for the purpose of executing such scheme or artifice

It’s wire fraud

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Not it’s not. Creating fake accounts does not generate money. The actual money generation, the actual fraud, was carried out on his behalf when they claimed the accounts were real and charged the advertisers for it.
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What were the false or fradulent pretenses, representations, or promises?
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A false representation of user interest
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