They mentioned it in their video: https://www.youtube.com/watch?v=P_wt-2P-WBk&t=350
For the margins a $280 MSRP allows you'd think they'd at least try a little bit: maybe hook people up with the RPi Compute Module which has eMMC onboard
FWIW, my pi-hole server has been running 24/7 on a Pi Zero with the same micro-SD card for some 4-odd years.