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This drives me nuts. It's been going on for years that a simple "if this, do that" deal is encoded in an overly elaborate 10 minute long YouTube video where at least 9 minutes of it is filler. You know, when you start skimming the comments to see if anyone bothered with summarizing it.

AI amplifies the problem by making it easier to produce filler, but the problem is whatever metrics are behind the monetization. You need users to "engage" with your content for at least x amount of time to earn y amount of money, while instead the earnings should be relative to and directly derived from how useful the content is to how many users.

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