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Since LLMs are trained on "random people online", why are they not of equal rank?
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For me, for now, they are. And being "many random people" and not "random person", they average out into something much more trustworthy than even recommendations from most individuals I know personally.

Operative word is "for now" - LLMs caught entrepreneurs unprepared, but they'll catch up and poison this too, same thing that happened with search giving rise to SEO.

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I see LLM as the average of multiple random people and traditional common sense from wikipedia and books.
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It's worth keeping in mind that some of those random people are trolls.
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In fairness to your point, I also find that Amazon reviews can no longer be trusted, and I really try to buy as little as possible from Amazon. Due to this, and other reasons, I find it quite difficult to have a good sense for whether I've bought something high quality, or if it'll be a piece of trash.
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Drifting off topic now, but Amazon could easily implement a few measures to really lock down reviews, but they purposely leave it gameable because it drives sales.
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