The answers to basic questions like that already starts to shape behavior. If you pay zero attention to how people behave, and only look at impact of what was delivered you may promote people who optimize for their own work, but make others miserable. If you don't properly weight quality, especially now with AI code gen, you'll promote people who move fast break more things than is reasonable.
We can easily find examples of suboptimal behavior that arises out of poorly shaped rewards incentives at companies. Empire building is one behavior that is the result of managers getting promoted based on headcount. Stack ranking can and has led to people limiting collaboration with peers because someone has to fail in order for someone else to get a favorable rating. Or people avoid riskier work because failure can put you on the hot seat.
By default in the dominant culture, most systems come down to individual incentives for individual drive and shame dynamics for collective drive, and that covers a decent chunk of how people are motivated, but leaves out people who are motivated differently and actively harms people for whom these are paralyzing.
others need to fill a gap -- the "insecure overachiever" demographic.
https://www.bbc.com/worklife/article/20180924-are-you-an-ins...
how do align ruthless sociopaths, gropy / rapey executives, angry mother hens, and phone-it-in interns?