Anything that starts with chat history presumes the theoretical limit for ad effectiveness is higher than it is now, and chat is a better way of getting there than actual purchase history. I have a feeling it’s not.
Imagine a person who shops on Amazon for basically everything. So theoretically Amazon should know a ton about them, more than enough to put together a profile on that person.
To say OpenAI could do a better job of selling products is to say they can do better than Amazon already does if you scroll through their personalized product recommendations. There is some better feed out there, or some better way of presenting the feed that Amazon hasn’t thought of.
I don’t doubt it can be marginally better.
I do doubt whether it can be double or triple digits better that can justify trillion dollar valuations. And I do doubt whether a model trained on Internet text rather than user interactions can do better.
>> passed in full to the e-commerce website that will use it to...
I'm saying Amazon+chat data will do better than amazon.
Thats the agentic shopping play.
In the process note that the chat host also gets a lot of info over time.
I think the issue is the tradeoff between accuracy and cost (on the seller’s side). If you get more accurate and convert more but your costs go up too much, you actually lose money.
Current systems are basically in a sweet spot of speed, cost, and accuracy.
And I will go back to my previous point that I believe there is simply a limit to how much people will buy, and it might already be saturated. I could be wrong though.