They will. Either new architectures will come out that give us greater efficiency, or we will hit a point where the main thing we can do is shove more training time onto these weights to get more per byte. Similar thing is already happening organically when it comes to efficient token use; see for instance https://github.com/qlabs-eng/slowrun.

The "if" is fair. But when scaling hits diminishing returns, the field is forced to look at architectures with better capacity-per-parameter tradeoffs. It's happened before, maybe it'll happen again now.