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The easiest way to make EVs more attractive is to have a battery w/ the power density of a 14-gallon stamped-steel tank filled with gasoline, at no more than 10% of the total BOM cost of the vehicle.
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You think making the biggest breakthrough in battery tech is easier than monetary incentives?
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It's a difficult thing, but it's only one thing. Paying people to buy & drive cars that they'd otherwise wouldn't isn't a sustainable practice either.
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