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From the same article:

"The phone a few minutes after finishing the benchmark. It no longer booted because the battery was too cold!"

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Just put it in an oven if it gets too cold.
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Removing the case and putting it in mineral oil with a circulating pump and a heat exchanger would probably work better
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It takes a particularly dry and cool-as-ice sense of humor to label this solution a "simple" and "pragmatic" one.
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