The higher ups no longer care about Windows as a product itself. They only care about Windows as a storefront to their other efforts (OneDrive, Office, Copilot, etc.)
Granted, MS has always been a pretty evil anti-competitive company, so I'm not trying to sanitize them much here.
Microsoft is often good to their customers. Generally in situations where badness has a poor RoI, or they're trying to lure you deeper into their clutches.