Steam game releases seem to be up maybe a bit more than expected. [1]

And you can even see the number of new games that disclosed using generative AI (~21% in 2025). [2]

And that's probably significantly undercounting because I doubt everyone voluntarily discloses when they use tools like Claude Code (and it's not clear how much Valve cares about code-assistance). [3]

Also no one is buying or playing a lot of these games.

[1] https://steamdb.info/stats/releases/

[2] https://steamdb.info/stats/releases/?tagid=1368160

[3] https://store.steampowered.com/news/group/4145017/view/38624...

To be fair, those markets are dominated by entrenched market leaders.