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It's easily worth the <$1 in tokens from a Chinese model. You don't need frontier reasoning capabilities to make a personalized grocery list app.
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That is an excellent question. For me the answer is yes, but I'm unusual.
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It's not worth 100 bucks a month for me to have my own shopping app, but maybe it's worth 100 bucks a month to have ready access to a software garden hose that I can use if I want to spew out whatever stupid app comes to my mind this morning.

I'd rather not pay monthly for something (like water) that I'm turning on and off and may not even need for weeks. But paying per-liter is currently more expensive so that's what we currently do.

I think the future is going to be local models running on powerful GPUs that you have on-prem or in your homelab, so you don't need your wallet perpetually tethered to a company just to turn the hose on for a few minutes.

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Haha great. I guess my wider point is that most people won't be ready to pay for it, and in the end there will be only two ways to monetize for OpenAI et al: Ads or B2B. And B2B will only work if they invest a lot into sales or if the business owners see real productivity gains one the hype has died one.
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