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And I’d add that like AI, there was clearly a conflict inside Apple between people who wanted to be in the game and the people who correctly recognized that it wasn’t yet where most consumers wanted.
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Like AI, the Vision Pro would have been a better product if Apple told the detractors to shut up and ship out. NPUs and AR are not going to sway consumers or compete for market share.

Nevermind the godawful Liquid Glass UX they cooked up and imposed on everyone else...

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