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They’ve had a MDM solution for a number of years now, i’ve not used it because the price was higher than I could afford so I can’t speak to if it actually works or how it is compared to their competitors.

I can say that the MDM solution I went with leaves a lot to be desired, but it works and it’s cheap. Since I’m only managing iPads, I really wanted to go with Apple for the simplicity, but, like I said, the price was too high (at the time at least).

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Is it possible to make a non-terrible MDM?

Not a particular area of expertise for me, but the times I've had to deal with it just seemed like an inherently complex and messy problem.

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That's because it is a complex and messy problem. Especially MDMs that try to unify the experience for fundamentally different platforms like Apple's and Google's, and even Microsoft's. I think if it's a platform-dedicated solution it actually does have the chance to be much easier to operate. So this thing by Apple looks interesting.
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I would expect Apple to actually simplify the problem and not overreach and just do activation / provisioning / deactivation / lock and none of the other stuff MDMs try to do that introduces the complexity.
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