The nice thing about many of the native apps compared to their Google pendants is the absence of ads, with the glaring exception of the app store, which looks like a dumpster-fire. It is so disheartening to see the trend of shoving ads everywhere continue with Apple as well. I guess the profits are just too tempting to stick with idealistic UX decisions, if there was any of that left in the first place.

I would expect, much like the App Store, they will not. Their maps will give you directions to navigate the enshittification curve.