This reminds me of Intel talking about faster web browsing with the new Pentium

This was exactly my first thought when I saw the title. And after reading the contents of the blog, it's pretty clear that ARM is laser focused on getting a piece of their customer's cake by competing with them. This is likely why they are riding the AI hype train hard with their ill-suited name (AGI).

Unfortunately for them, I think hardware vendors will see past the hype. They'll only buy the platform if it is very competitively priced (i.e., much cheaper) since fortune favours long-lived platforms and organizations like Apple and Qualcomm.