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The reality is that every business unit needs to justify its existence and when asking for headcount, it’s easier to point to a revenue stream you’re tied to rather than “we help sell some things to businesses”
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If that were the case, the only business units that would ever be get funding would be the hardware sales.

Even with AWS I doubt many of the service teams make enough money to justify their existence alone.

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Are you sure Apple does their accounting in that way?
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Do you have a reason to believe they don’t? We’re not talking about some weird or obscure custom, it’s just basic business ideas.
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