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While Apple use of the tracking was not more than a party trick, the foundational technology they created for this is currently the best low budget tracking solution and heavily used in VTubing (online streamers that use an Avatar with live facial tracking instead of showing their face via webcam)
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Are these the Memojis or whatever Apple calls them these days? Pretty much eveyry iOS update mentions them near the top of the list and I still have no idea where to find / create / care about them...
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It's like when Apple announces hundreds of new emoji every update. Like great, those will look real nice next to the six emoji I ever actually use.
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I know the developer who worked on it took pride in the outcome. Hopefully they added some additional characters to keep it fresh.
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To be fair, it was really cool. It was also a tech demo with no real practical application.
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It was really cool, unlike my phone after doing it for 5 minutes!

There were social games that used it as a feature, and it was fun when it worked, but it had to be disabled soon as it drained the battery so fast.

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