A promotional flyer for an event could work perfectly well in plain text. The art is pure social signal - this event is thrown by the type of people who put art in a certain style on their flyers. Your eye is caught and your brain almost immediately discards the art.
Same with power point - you make a power point so that everyone knows this decision was made by the type of people who make power points. A txt file and a png would have gotten the job done.
Same also with memes - you could just _say_ a lot of these jokes, but they're funnier with a hastily-edited image alongside.