So are many Serbs (more so if emigrants from atheist-socialist Yugoslavia, or descendants of folks who moved before WW2) as well as many other nations and organizations (America itself lol). So are many Something-Or-Other-American individuals and communities.
I presume that the organization(s) sending Tesla busts, being American-rooted, have had no illusions about which matters will forever remain impossible to communicate to Americans. (Such as anything not reducible to paperclip optimization.)
Instead, I consider it more likely that the point of promoting Tesla was not to impress anyone in America, but to uplift Serbia and generally the South Slavs of the Balkans who'd only gained national sovereignty in Tesla's day: "look, our heritage has already produced an honest-to-god American inventor half a jebani vek ago, so you guys have zero excuse to act as if you're stuck in the middle ages - do join the cargo cult of mordorn civilization instead, will ya - we got value to extract from ya!"
>They've basically projected the Jobs/Woz divide back onto two historical figures who, in reality, barely interacted.
I'd rather say this has been projected for them, but by whom is anyone's guess; not like there's a shadowy cabal operating. Besides said Serbian-American heritage promoters and whatever their game is, I guess - but here we're not talking mid-XX century Serbian diaspora any more, but a "culturally nonspecific" audience.
Much safer to call it "a hivemind situation" when nobody knows where some idea comes from, and nobody is accountable for rebroadcasting it either, since it comes pre-tagged as Good and True and Useful and it is wrongthink to doubt those. Especially when the idea is so obviously Useful for excusing nonaction. ("I can't be bothered to learn the first thing about electricity, even the history of why I have access to it in the first place - but now that Tesla guy I've vaguely heard of, he was the great genius of the people! What better reason to Experience a Positive Emotion!")