Yes, PE enshittifies the experience. You can be a better human and win customers that way.
The headwinds are the usual david-v-goliath going up against scale/consolidation stories:
- consolidation gives more purchasing power. When all the PE-controlled pest control vendors in the state are negotiating as one, they get bigger cost breaks
- PE has a bigger war chest. They'll enshittify eventually, but they'll undercut you longer than you can stay solvent. At that point, they'll happily buy you for pennies.
- The end-game is always monopolization. A PE firm bought up something like all the concrete mills in Georgia or one of the southern state. Any building or municipal project in the state effectively buys from that one company, even though it looks like a bunch of different local concrete mills.
- Any AI you throw at the problem presumably PE can handle more efficiently at scale.
What's the strategy that outcompetes?