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They are already incentivized enough by selling the data, more incentives won't change anything.
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The ruling said that they don’t have to.

Going with your point, it does not say they can’t monitor and then sell the list of pirates to Sony/etc. for some extra income.

They just didn’t like doing it for free.

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Yes, but then the question becomes: which tactics does MPAA and the like will now resort to. Because we know they won't exactly say 'I guess that's it then'.
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The MPAA has limited options given they aren’t any sort of government entity with any real enforcement power. All they can do is keep suing as they hope for a different outcome and/or try new forms of DRM.
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