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"The next step was to share this discovery with the world through an app – “a different version of ChatGPT, more of a companion. Users would be talking to Eva.”"

sounds like a "companion" app using his books main character as the personality, and the "conscious" chatgpt model, similar to Replika AI and friends.

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I'm more surprised it didn't work — aren't the AI wife apps blowing up?
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Should have hired marketing people instead of app developers
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There must be horrendous amount of competition. It is not that complicated idea and it is one of the ideas that clearly make sense as use case.
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Marriages, maybe.
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