Heck, I think it was in 23/24, after an apple launch event, I saw a video of Tim Cook talking about a crypto coin. I had to look at it twice to reassure myself that it really was a scam. This was immediately after the event, and YouTube very helpfully suggested it for me.
Then there was the paper with Bruce Schneier as an author, about how LLMs result in significant targeting improvements and process efficiency gains for criminals. These enhancements mean that entire demographics that were too poor to be worth targetting, are now profitable.
Plus this is all for people in the developed world, who still haven’t seen the worst of it.
In the majority world, shit was already fucked six ways to Sunday. For example, in India, things are so outrageously, that people who deal with fraud are relieved when people lose less than $100k.
Someone in another thread pointed out that people on HN seem to be very unaware of how bad things are online for some reason.
I think around that time there was a trend of phishing large YT channels and uploading deepfaked crypto ads. The channel's popularity ensured the recommendation algorithm showed it to many people.